The productivity giant added a videoconferencing and online chat tool, Microsoft Teams, to its cloud suite Microsoft 365 (previously Office 365) in 2017.Īfter a slow start, Teams’ usage has grown spectacularly. The biggest story in video meetings, however, is Microsoft. The tiled layout of participant videos – up to 16 on a desktop and eight on a mobile – resembles the design of Zoom. In April 2020, Facebook launched Messenger Rooms for up to 50 people in a call. Google has opened up its Google Meet videoconferencing platform, previously reserved for users of its productivity suite, Google Workspace (formerly G Suite and Google Apps). However, Zoom’s brand dominance may prove to be as tenuous as Skype’s. “Everyone now is just so videoed up,” says Kaisa Heikkila, digital analyst with audit, tax and consulting firm RSM Australia. Ten years later, in a pandemic that has turned video meetings into a daily activity, a “Zoom meeting” has become the new “Skype call”. In 2011, a start-up called Zoom challenged the corporate incumbents with up to 40 minutes of free videoconferencing that guests could join with a single click. Remember Skype? A decade ago, most of us used Skype for international video calls, as well as clunky, early versions of Webex and GoToMeeting for corporate presentations. Videoconferencing has come a long way in the past 10 years and, as part of the new normal, has grown even more sophisticated.
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